Promenade Pointe

    Promenade Pointe, Softmirage
  • SCOPE:
    Art Direction, Logo, Identity, Web, Print, Environmental

Located in the South Coast Metro area of Orange County, Promenade Pointe is a mixed urban development featuring both tower and loft residences with retail and on-site resort style amenities.

Eric was contracted to create the visual identity helping to set the graphic tone for the marketing materials. He later joined the marketing team to develop the website, teaser ads, event graphics, sales materials and environmental signage for the project.

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